최신 Marketing-Cloud-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Consultant

문제1

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip
>Import File

D. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제2

Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?

A. In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.

B. In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.

C. In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.

D. In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제3

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose 2 answers)

A. Next keyword was not specified on the outbound message.

B. Responses are not sent within 24 hours of the outbound message.

C. Response contained "stop" in the message content.

D. Responses are not sent within the Conversation Window.

정답: A,D

설명: (DumpTOP 회원만 볼 수 있음)

문제4

A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud

B. Newly registered users will create additional Contacts in Marketing Cloud

C. Existing users will create additional Contacts in Marketing Cloud

D. User device data is unavailable in Contact Builder for up to 48 hours

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제5

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

D. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제6

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages failto send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

A. An Interaction Studio instance to ingest their data

B. An external system to receive and confirm callback and subscriptions

C. A Datorama instance to ingest their data

D. A Transactional Journey with the Not Sent Notification activity included

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제7

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Data Entry Source on the Contact Object

B. Salesforce Campaign Entry Source on the Lead Object

C. Welcome Email Configuration on the Account Object

D. Salesforce Data Entry Source on the Account Object

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제8

Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the
'define email' link.

C. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field.

D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제9

Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer comes from

B. What the offer will be

C. When to send the email

D. How to determine engagement

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제10

Scenario:
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Format the phone field in Salesforce as +1[phonenumber].

B. Configure the phone field in Salesforce as US locale.

C. Select 'Normalize Phone Number' in Journey settings.

D. Select 'US' as the sending country in SMS activity.

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

최신 Marketing-Cloud-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Consultant

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