최신 PCM 무료덤프 - AMA Professional Certified Marketer

문제1

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

A. psychological

B. distributive

C. evoked

D. retrieval

E. safety

정답: C

문제2

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

A. Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

B. Pop-Mart's competition with other retailers represents pure competition.

C. Pop-Mart's suppliers cannot decommoditize their products in order to make more money.

D. Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

E. The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

정답: A

문제3

The psychographic variable that includes people's psychographic makeup, are the way they live is _____.

A. motive

B. self-values

C. social class

D. self-concept

E. lifestyle

정답: E

문제4

Which of the following accurately describes markdowns?

A. Temporary discounts offered on products and services to stimulate sales during off-peak seasons

B. Variable discounts that are based on the quantity of the products being purchased

C. Price reductions that retailers offer on the initial selling price of the product or service

D. Refunds offered to customers on the purchase of a product during a limited time period

E. Temporary promotions that aim at inducing new customers and converting them to regular customers

정답: C

문제5

_____ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

A. Service heterogeneity

B. Service perishability

C. Service inseparability

D. Service intangibility

E. Service quality

정답: E

문제6

Which of the following is true of demographic segmentation?

A. It involves the analysis of consumer lifestyles to create a detailed customer profile.

B. Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

C. Demographic variables have no influence on consumer needs and wants.

D. Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.

E. Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.

정답: B

문제7

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

A. The complexity of the product or service

B. The breadth of the product mix

C. The importance of each service quality dimension

D. The type of labeling used

E. The brand awareness of a product

정답: C

문제8

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

A. innovators

B. early adopters

C. late majority

D. laggards

E. early majority

정답: C

문제9

Why are early adopters considered as opinion leaders?

A. They do not give up on products easily and use a particular version until it is not in production.

B. They are instrumental in bringing other buyer categories to the market.

C. They wait until a product is at its lowest price and influence others to make bulk purchases.

D. They purchase enough products for the overall price to fall below a certain level and pave the entry for the late majority.

E. They read reviews of critics before buying a product.

정답: B

문제10

Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?

A. A health check-up

B. A frozen meal

C. A public service message

D. A nonprofit charity organization

E. A video game

정답: A

문제11

_____ are consumers who like to avoid change and rely on traditional products until they are no longer available.

A. Early majority

B. Innovators

C. Late majority

D. Laggards

E. Early adopters

정답: D

문제12

_____ is a method of prospecting in which salespeople telephone or go to see potential customers without appointments.

A. E-selling

B. Relationship selling

C. Direct selling

D. Macro selling

E. Cold calling

정답: E

문제13

Which of the following is a typical feature of large and sophisticated channel members?

A. They require several channels below them for distribution.

B. They do not have many supply chain intermediaries.

C. They do not use independent sales people.

D. They have a lower profit markup than smaller firms.

E. They prefer to delegate channel functions.

정답: B

문제14

The _____ component of attitude reflects a person's belief system, or what we believe to be true.

A. cognitive

B. behavioral

C. perceptive

D. physiological

E. affective

정답: A

문제15

Which of the following is a source of internal information ?

A. A person's knowledge

B. Friends and family

C. Consumer reports

D. Financial reports

E. Books and magazines

정답: A

최신 PCM 무료덤프 - AMA Professional Certified Marketer

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