최신 NPDP 무료덤프 - PDMA Product Development Professional (NPDP) Certification

문제1

According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?

A. Survey research, sampling and statistics

B. Market testing

C. Focus panels

D. Customer site visits

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제2

Regarding senior management's involvement in new product development, which of the following statements is most appropriate?

A. Senior management should get involved early in a new product's development when they can most effectively impact outcome

B. Senior management should hold off on getting involved until late in a new product's development so that they don't waste their time

C. Senior management should be heavily involved in a new product's development from start to finish because they should not expect the project leaders to be effective

D. Senior management should not have any involvement in a new product's development because this is not a good use of their time

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제3

Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle.
What strategy should Jack adopt?

A. Discontinue the product

B. Rejuvenate the product by adding new features and finding new users

C. Any od A, B or C

D. Seek to reduce costs and continue to sell to a loyal market

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제4

Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

A. It provides an indication of new business potential to pay off its short-term financial liabilities

B. It tells her how much money she has to invest in her new business

C. It provides a sound basis for calculating the return on investment of the new business

D. It provides a basis for how much money she should seek to borrow from the bank

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제5

A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?

A. Factor analysis

B. Test marketing

C. In-house alpha testing followed by beta testing

D. Focus group

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제6

In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

A. Business case development

B. Concept evaluation

C. The fuzzy fornt end

D. Concept generation

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제7

Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

A. Secondary research

B. Primary research

C. Quantitative research

D. Qualititative research

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제8

Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

A. True

B. False

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제9

The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:

A. Sprint

B. Agile

C. Scrum

D. Lean

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제10

In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

A. True

B. False

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

최신 NPDP 무료덤프 - PDMA Product Development Professional (NPDP) Certification

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