최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

문제1

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

C. Create an engagement program to send educational content and notify sales if they engage.

D. Send the prospects a monthly newsletter with product demos or free trial offers.

정답: B

문제2

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Salesforce Queue

B. Marketing Cloud Account Engagement Engagement Program

C. Marketing Cloud Account Engagement Automation Rule

D. Marketing Cloud Account Engagement Static List

E. Marketing Cloud Account Engagement Marketing Campaign

정답: B,D,E

문제3

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.

B. The prospects were set to "false" for opted out and set to "true" for do not email.

C. The prospects are opted out of the list used on the operational list email send.

D. The prospects were set to "true" for opted out and set to "false" for do not email.

정답: B

문제4

What is true about completion actions? [Choose two answers]

A. Completion actions only execute for prospects. They will not affect visitors.

B. Completion actions are retroactive and will apply to activities done before and after you apply them

C. Completion actions will not execute for image files.

D. Completion actions can be criteria based.

정답: A,C

문제5

There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. True

B. False

정답: B

문제6

How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 5 minutes

B. 2 minutes

C. 1 hour

D. 10 minutes

정답: B

문제7

Which is true about Marketing Cloud Account Engagement API limits

A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

B. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

C. No limits at all

D. All editions have 10 000 API limit

정답: A

문제8

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

정답: A

문제9

Which is true about Visitor Filters?

A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B. You can filter by a hostname wildcard

C. You can filter by a hostname

D. You can the filter by IP

E. You can't filter your own company IP

정답: A,B,C,D

문제10

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

정답: B

문제11

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA

B. Kiosk/Data Entry Mode

C. "Not you?" Link

D. Progressive Profiling

정답: B

문제12

It is possible for prospect to have less than 0 score

A. True

B. False

정답: A

문제13

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send emails using dynamic content based on prospect account fields

B. Send the least targeted content first, followed by more targeted content

C. Send five emails exactly seven days apart, without any following steps

D. Send highly targeted content first, followed by less targeted content

정답: A

문제14

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

B. Update your field mappings by going to Admin > Configure Fields

C. Locate the relevant documentation and follow the steps to enable.

D. Update your Salesforce connector user permissions

정답: A

문제15

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.

B. They should ensure their URL structures can handle parameters before verifying the connector.

C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

D. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

정답: C

문제16

Select available Social Posting Connectors

A. Zone

B. Instagram

C. Linkedln

D. WhatsApp

E. Twitter

F. Facebook

G. Tumblr

정답: C,E,F

문제17

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

B. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

정답: C

문제18

What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A. Phone

B. Email with valid mail server

C. Text

D. Date

E. Number

F. Password

G. Email

H. Email not from ISPs and free email providers

정답: B,C,E,G,H

문제19

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A. Create new custom fields and populate field values

B. Undelete matching prospects from the Recycle Bin

C. Permanently delete prospects

D. Assign prospects to an existing user

정답: B,D

최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

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