최신 MCE 무료덤프 - Marketo Certified Expert

문제1

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?

A. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

B. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

C. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

D. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

정답: C

문제2

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?

A. Open URL Builder in Admin

B. Generate a private preview URL

C. Edit URL Settings

D. Enable Personalized URLs

정답: C

문제3

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?

A. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

C. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

D. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

정답: B

문제4

A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?

A. Design a landing page that gives the visual effect of a pop up window

B. Change the form type to Lightbox under form settings

C. Create a New RTP Dialog Web Campaign

D. Choose Lightbox as the embed code type

정답: D

문제5

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)

A. Champion/Challenger

B. Winning criteria

C. Dynamic content

D. Segment size

E. Sample size

정답: C,D

문제6

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model that uses the weighted average of both of the provided scores

B. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

C. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

D. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

정답: A

문제7

Which step is necessary to add a custom column to a lead report?

A. Activate Custom Columns in Admin

B. Drag over Opportunity Columns

C. Select the Smart List(s)

D. Select Export Rows

정답: C

문제8

Which field should a marketer use to pause emailing to a lead?

A. Marketing Suspended

B. Blacklisted

C. Email Suspended

D. Unsubscribed

정답: A

최신 MCE 무료덤프 - Marketo Certified Expert

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