최신 MCC-201 무료덤프 - Salesforce Marketing Cloud Connect Essentials

문제1

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Query Activities

B. Publication Lists

C. Attribute Groups

D. Data Filters

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제2

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A. The customer will be unable to use synchronized data extensions.

B. Email Sends will fail if the Contact ID or Lead ID is not included.

C. Tracking Data will not be returned to the Sales Cloud email recipient.

D. The customer will be able to use Reports and Campaigns as audiences.

정답: B

문제3

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Interaction Studio

B. Report Studio

C. Datorama

D. Web Analytics Connector

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제4

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

A. Create an auto-suppression list populated with subscriber keys.

B. Create an auto-suppression list populated with the known email addresses.

C. Create an exclusion list with the known email addresses.

D. Populate a list using a query to exclude the subscriber key.

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제5

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Create a Data Relationship in Email Studio to relate the two data extensions.

B. Utilize Entry Data on a Decision Split within Journey Builder.

C. Use Data Designer in Contact Builder to relate the two data extensions.

D. Configure activities within Automation Studio to update the purchase data.

정답: C,D

설명: (DumpTOP 회원만 볼 수 있음)

문제6

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제7

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.

C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

D. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제8

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

정답: B,D

설명: (DumpTOP 회원만 볼 수 있음)

문제9

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

C. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

D. Create and send to a sendable data extension containing those needed fields using a query activity.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제10

A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contect is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommenc to address this use case?

A. Configure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

B. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

최신 MCC-201 무료덤프 - Salesforce Marketing Cloud Connect Essentials

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