최신 EEB-101 무료덤프 - Salesforce Essentials for Marketing Cloud Email Marketers
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
정답: C
설명: (DumpTOP 회원만 볼 수 있음)
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
Which feature should be used to easily segment the data extension?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
What should the NTO marketing team include in the email design to encourage a high response rate?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
Which Journey Builder tool should they use to accomplish this?
정답: C
설명: (DumpTOP 회원만 볼 수 있음)
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
Which tool should be used?
정답: B
설명: (DumpTOP 회원만 볼 수 있음)
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
Which step should they take to ensure the data extension includes newly added records?
정답: C
설명: (DumpTOP 회원만 볼 수 있음)
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
Which feature, if configured, should provide a warning prior to sending?
정답: C
설명: (DumpTOP 회원만 볼 수 있음)
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
정답: B
설명: (DumpTOP 회원만 볼 수 있음)
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
Which tool should supply insights into the tone of subject lines?
정답: B
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
What should NTO configure in Path Optimizer?
정답: B
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
Which actions should help build confidence in NTO's dynamic email capabilities?
정답: C
설명: (DumpTOP 회원만 볼 수 있음)