최신 Category-Manager 무료덤프 - CMA Certified Professional Category Manager (CPCM)

문제1

What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A. It indicates strong sales performance relative to the product's distribution.

B. It shows that the product is available in a large number of stores.

C. It suggests the product is underperforming in its available outlets

D. It reflects the total revenue generated by the product.

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제2

Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A. Moving averages

B. K-Means clustering

C. Regression analysis

D. Exponential smoothing

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제3

What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A. Most sales are derived from a small percentage of best-selling items.

B. The 80/20 Rule applies only to inventory management, not sales.

C. All items contribute equally to total sales.

D. The majority of sales come from niche or specialty items.

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제4

The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A. Not enough information to gather an insight

B. Reduce linear shelf space for this segment

C. Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

D. Increase linear shelf space for this segment

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제5

What is the definition of pricing and its role in the category management process?

A. Pricing is the process of setting promotional discounts to attract more shoppers.

B. Pricing is the method of categorizing products based on their market value.

C. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.

D. Pricing is the calculation of production costs to determine a product's retail price.

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제6

What does Shrink % measure in inventory management?

A. The percentage of inventory sold during a specific time period.

B. The percentage of profit generated from promotional activities.

C. The percentage of inventory replenished to maintain stock levels.

D. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제7

Which statement best describes the relationship between space and assortment in retail planning?

A. Space planning decisions are made independently of assortment planning.

B. Space always comes first and assortment is chosen to fill it exactly.

C. Assortment always comes first and space is adjusted afterward.

D. The amount of available space can limit assortment and assortment choices can influence how space is allocated.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제8

Which phase of analytics uses past data and models to estimate what's likely to happen next?

A. Prescriptive

B. Generative

C. Predictive

D. Descriptive

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

최신 Category-Manager 무료덤프 - CMA Certified Professional Category Manager (CPCM)

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