최신 AD0-E560 무료덤프 - Adobe Marketo Engage Architect Master

문제1

A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A. Original Referrer and Original Search Phrase

B. Registration Source Type and Registration Source Info

C. Person Source and Inferred Source Type

D. Original Source Type and Original Source Info

정답: D

문제2

An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A. Create a single global program to consolidate reporting for both direct and third-party seller marketing

B. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

C. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing

D. One set of channels should be created, and a tag should be used to determine Direct or Partner

정답: C

문제3

What is the primary purpose of a lifecycle model in Marketo?

A. To create customer satisfaction surveys

B. To manage lead progression through predefined stages

C. To enhance deliverability of marketing emails

D. To automate email campaigns

정답: B

문제4

During an audit, it's found that workflows are causing system delays.
What should be your first step?

A. Increase database capacity

B. Optimize existing workflows

C. Train the team on workflow creation

D. Remove low-priority workflows

정답: B

문제5

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.

B. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.

D. Create a new unique field for every event or custom question to ensure data accuracy and retention.

정답: A

문제6

When establishing project scope, which element should be defined first?

A. Success metrics

B. Technology stack

C. Team responsibilities

D. Campaign budget

정답: A

문제7

Your client requests a global rollout for Marketo but has limited resources.
What is the best approach?

A. Increase team size to manage the workload

B. Allocate additional budget to expedite the rollout

C. Focus on regional implementation before global expansion

D. Use a single instance with default configurations

정답: C

문제8

A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A. Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

B. Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.

C. Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.

D. Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

정답: A

문제9

What type of data is most critical for lifecycle stage analysis?

A. Lead Nurture Content

B. Email Click-Through Rates

C. Audience Segmentation

D. Stage Entry and Exit Dates

정답: D

문제10

A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A. Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile

B. People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path

C. Exclude recycled leads from the RCM entirely to avoid skewing data

D. Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo

정답: B

최신 AD0-E560 무료덤프 - Adobe Marketo Engage Architect Master

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