최신 PDX-101 무료덤프 - Salesforce Essentials of Pardot Lightning App for Digital Marketers

문제1

What are 3 webinar connectors Marketing Cloud Account Engagement offers?

A. WebEx

B. ReadyTalk

C. GoTo Webinar

D. Adobe Connect

E. AnyMeeting

정답: B,C,D

설명: (DumpTOP 회원만 볼 수 있음)

문제2

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

A. Action

B. Rule

C. Trigger

D. Wait

정답: A

문제3

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

A. Segmentation rule

B. Engagement studio

C. Automation rule

D. Dynamic list

정답: C

문제4

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

A. Pipeline dashboard

B. Multi-Touch Attribution dashboard

C. Engagement dashboard

D. Account-Based Marketing dashboard

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제5

How do you use an automation rule to opt out prospects?

A. You can't use an automation rule to opt-out prospects.

B. Change prospect field value to Opt-out

C. Change prospect field value: 'Do Not Email' to 'Do Not Email

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제6

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

A. Create a Page Action set to Tag prospects as having viewed it and add them to a list

B. Create a Form with a Completion Action to send a pricing sheet

C. Create a Dynamic List based on page view to segment automatically

D. Create a special campaign to track pricing pageviews

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제7

How can a Prospects score be changed?

A. Segmentation rule

B. Profile

C. Manually

D. Completion Actions

정답: C,D

설명: (DumpTOP 회원만 볼 수 있음)

문제8

A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A. The A/B test v/as a tie between the two variations.

B. The winning variation did not have any opens.

C. The winning variation did not have any clicks.

D. The A/B test winning variation has not been determined.

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제9

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A. An email template's metrics do not change after the template is used one time.

B. The metrics would be attributed to Email Template B.

C. Email Template A should have been deleted after creating the copy.

D. The user should have made Email Template A the primary template.

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제10

What is an automation rule?

A. A rule that automatically sends an email to all prospects in a list.

B. A rule that automatically creates a new prospect record when a lead is added to Salesforce.

C. A rule that automatically applies an action to a prospect based on whether they match set criteria.

D. A rule that automatically creates a list of prospects based on their behavior.

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제11

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers

A. Contact records

B. Account records

C. Opportunity records

D. Case records

E. Lead records

정답: A,E

설명: (DumpTOP 회원만 볼 수 있음)

문제12

A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

A. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.

B. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.

C. Prospects will not begin the program until all existing prospects reach an end step.

D. Prospects will skip steps to start the program on the same steps the existing prospects are on.

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제13

Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A. Marketing Cloud Account Engagement Activities Visualforce page

B. Salesforce Activities section

C. Engagement History component

D. Marketing Cloud Account Engagement landing pages related list section

정답: A,B

설명: (DumpTOP 회원만 볼 수 있음)

문제14

Creating or marking an opportunity as lost will result in the change of a prospect's score

A. True

B. False

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제15

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A. Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

B. Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

C. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제16

An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

A. Marketing Cloud Account Engagement tacking code

B. Custom redirects

C. Page actions

D. Marketing Cloud Account Engagement form

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제17

What must be created in order to send an autoresponder?

A. Email template

B. List email

C. One-to-one email

D. Test email

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제18

How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?

A. 1

B. Unlimited

C. 2

D. 5

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제19

LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

A. Dynamic Content

B. Custom Redirect

C. Marketing Cloud Account Engagement Form

D. Form Handler

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

최신 PDX-101 무료덤프 - Salesforce Essentials of Pardot Lightning App for Digital Marketers

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