최신 MCC-201 무료덤프 - Salesforce Marketing Cloud Connect Essentials
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
Which two steps should they include to accomplish this journey?
정답: C,D
설명: (DumpTOP 회원만 볼 수 있음)
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
What should a consultant recommend?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?
정답: E
설명: (DumpTOP 회원만 볼 수 있음)
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
Which design should a consultant recommend for segmentation?
정답: D
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
Which solution should they use?
정답: C
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Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
How should the consultant set this up?
정답: D
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?
What should the consultant consider when building dynamic content rules?
정답: A
설명: (DumpTOP 회원만 볼 수 있음)
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
정답: C,D
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