최신 1z1-477 무료덤프 - Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

문제1

You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A. ?assign?

B. ! assign

C. <# assign>

D. /assign/

정답: C

문제2

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A. Search the list for the domain name of the competitor and select the block option for each user that is found.

B. Create a Non-Competitor Program using Program Designer.

C. Periodically run the scrub utility and delete all email addresses from your competitor's domain.

D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

정답: C

문제3

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

B. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

C. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.

D. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

정답: D

문제4

You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.

B. You can only order the rules in the top-down order in which Responsys will execute them.

C. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

D. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

정답: B

문제5

In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

B. You modify one of the conditions in a filter being used in the program.

C. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

D. You move a target timer from its original place before one event to after that event.

정답: B,C

문제6

Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

A. Check to make sure there are no forms referencing the column.

B. Ensure that there are no active campaigns referencing the column to be deleted.

C. Check to see whether the data column is being used by the customer for external analytics purposes.

D. Ensure that there are no Connect jobs updating the column to be deleted.

정답: B,C,D

문제7

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A. You don't have the segment group feature enabled in the Account Administration settings.

B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.

C. You should have created a corresponding filter for each rule set to be used to identify the segment group.

D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

정답: B

최신 1z1-477 무료덤프 - Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

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